LEE JEANS "THE CITY IS MINE"

Sometimes late last year I was approached by the good guys from Streething which runs web-based news that covers daily dosage of urban culture and everything in between to be part of Lee Jeans latest campaign called "The City Is Mine" as featured rider for their latest cycling friendly denims.

Shot and edited by Jules from Streething, the video featured both The Killer Gerbil and the fixed gear culture in Singapore and more. Check it out!

This season, Lee Jeans has expanded their repertoire to include a clothing line geared towards cycling in the city. Dubbed 'Urban Riders', the classic cowboy jeans company moves from horses to bicycles, and with that the focus is on functionality geared towards cyclists rather than the all out ruggedness expected from a pair of denim pants back in the day. The garments feature waterproof zippers, reflective inseams, pockets for mobile phones as well as numerous other touches that move at the pace of the modern day rider.

For their 'The City is Mine' campaign, we caught up with Singaporean visual artist Luthfi Mustafah aka The Killer Gerbil to talk about cycling. While many will know KGB for signature rodent cartoon character, not all who've followed his work throughout the years will know about his interest in fixed gear cycling that started a few years back.

In this video, KGB talks about taking a break from art to work at Lifecycle, a lifestyle bicycle shop. He also talks about his progression in riding preference, as we were all noobs once, so it's nice to hear about that. Then finally, he takes us to his favourite spot to cycle in Singapore. Check the vid! - www.streething.com

GONG XI GONG XI

Happy Chinese New Year to all my chinese people of the world!

Good health & wealth all around!

MERRY XMAS!

Its that time of the year where we all get a little too sentimental looking back through the years in the cold so I'm going to skip all of that and save the web space, here wishing everyone a Merry Christmas and happy holidays!

God bless and joy to the world!

THE ALLIANCE

Last night Alliance Campaign Launch party over at Hypethetic store witnessed the birth of several local labels including yours truly with activities from custom leather works to live silkscreen by local heroes and beers to around the night.

A huge thanks to everyone who came down for the love and support despite the lousy weather.

The Killer Gerbil clothing are now available only at Hypethetic store 390 Victoria Street #01-22 Golden Landmark.

THE KILLER GERBIL OFFICIAL CLOTHING LAUNCH

Hear ye hear ye! The Killer Gerbil official clothing line will be finally launch this coming Saturday 17th December along other local heroes! Located at Hypethetic Store, the party will start from 7pm till late with activities throughout the night with beers to go around while it lasts!

So mark your calender and see you people there! All are welcome!

SNEAKY PEEKY TEE

Here are some detail shots from what will be made available for the release of The Killer Gerbil Clothing's new collection.

Time to smash the piggies!

SNEAKY PEEKY

Finally after all these years, things are starting to be realized.

Some teaser pics to tickle your under skin. Stay tuned!