LEE JEANS "THE CITY IS MINE"

Sometimes late last year I was approached by the good guys from Streething which runs web-based news that covers daily dosage of urban culture and everything in between to be part of Lee Jeans latest campaign called "The City Is Mine" as featured rider for their latest cycling friendly denims.

Shot and edited by Jules from Streething, the video featured both The Killer Gerbil and the fixed gear culture in Singapore and more. Check it out!

This season, Lee Jeans has expanded their repertoire to include a clothing line geared towards cycling in the city. Dubbed 'Urban Riders', the classic cowboy jeans company moves from horses to bicycles, and with that the focus is on functionality geared towards cyclists rather than the all out ruggedness expected from a pair of denim pants back in the day. The garments feature waterproof zippers, reflective inseams, pockets for mobile phones as well as numerous other touches that move at the pace of the modern day rider.

For their 'The City is Mine' campaign, we caught up with Singaporean visual artist Luthfi Mustafah aka The Killer Gerbil to talk about cycling. While many will know KGB for signature rodent cartoon character, not all who've followed his work throughout the years will know about his interest in fixed gear cycling that started a few years back.

In this video, KGB talks about taking a break from art to work at Lifecycle, a lifestyle bicycle shop. He also talks about his progression in riding preference, as we were all noobs once, so it's nice to hear about that. Then finally, he takes us to his favourite spot to cycle in Singapore. Check the vid! - www.streething.com

CAS X KGB X TOS 2010

What up my good people sorry I left this space with the lack of updates. Recently I just quit my day job to seek happiness and was picking up the pieces left behind and shits never get busier than this. My day to day has been filled with schedules of deadlines and meetings but that doesn't stop me from routine rides with my good mates from local outfit Crank Arm Steady who were also responsible behind last year's Tour Of Singapore (150km around Singapore coast line on fixed gear).

Just like any other breakfast ride before work resume, yesterday I decided to feed my random bombing need somewhere long forgotten. With no sketch and leftover cans in hand, I present you this quick clip in tune for this year's Tour Of Singapore which will be happening on 11 December 2010. Video edit by yours truly with awesome tribute track "Crank Arm Stereo" by the good people from TheCrazy88.

Ride safe all!